The Houdini solution put creativity and innovation to work by thinking inside the box
Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? This book introduces a radical theory of how to generate focused ideas by accepting, and even thriving on, constraints instead of being controlled by them.
VIII, 232 Seiten
9780071462044, 007146204X
1074718789
Chapter 1: Why Thinking Outside The Box Isn’t The Answer For Most People.Chapter 2: You See A Wall. Houdini Saw An Opening.Chapter 3: Padlocks. Chains. Straight Jackets. That’s Stopping You From Thinking Creatively?Chapter 4: It’s Easy To Drown When You’re Afraid Of Drowning.Chapter 5: He’s Been In There For Three Minutes!: The Power Of Deadlines.Chapter 6: Creativity And The Straitjacket Of Money.Chapter 7: The Lobsterman And The Lexus.Chapter 8:Thinking Inside The Toy Box.Chapter 9: Houdini Didn’t Invent Magic. He Reinvented It.Chapter 10: What, You Thought There Wasn’t Going To Be Homework? Afterword
Includes index. - Why thinking outside the box isn't the answer for most people -- You see a wall; Houdini saw an opening -- Padlocks, chains, and straitjackets: what's stopping you from thinking creatively? -- It's easy to drown when you're afraid of drowning -- He's been in there for three minutes! The power of deadlines -- Creativity and the straitjacket of money -- The lobsterman and the Lexus -- Thinking inside the toy box -- Houdini didn't invent magic; he reinvented it -- What? You thought there wasn't going to be homework?