Truth about innovation

PREFACE TRUTH 1:  INNOVATION IS NEW STUFF THAT IS MADE USEFUL TRUTH 2:  A BEAUTIFUL IDEA IS NEVER PERFECT TRUTH 3:  A CRISIS IS A TERRIBLE THING TO WASTE TRUTH 4:  A GREAT INNOVATION DESERVES A GREAT NAME TRUTH 5:  ANY FOOL CAN DO EITHER, GENIUS DOES BOTH TRUTH 6:  ALL NEW IDEAS ARE MADE OF OLD IDEAS TRUTH 7:  BET SMALL TO WIN BIG TRUTH 8:  BETTER TO ASK FORGIVENESS THAN PERMISSION TRUTH 9:  CREATIVITY IS A PROCESS NOT AN ACCIDENT TRUTH 10: CREATIVITY IS ITS OWN REWARD TRUTH 11: CROWDS ARE MAD, BAD AND ADVANTAGEOUS TO KNOW TRUTH 12: CUT INNOVATION SOME SLACK TRUTH 13: CURE APATHY BY SHARING PURPOSE TRUTH 14: DO WHAT YOUR COMPETITION WON’T TRUTH 15: DON’T GET LOST IN TRANSLATION TRUTH 16: DIFFERENT STRUCTURAL STROKES FOR DIFFERENT FOLKS TRUTH 17: EVEN USELESS CAN BE USEFUL TRUTH 18: EVERY COMPANY NEEDS AN IDEA MARKET TRUTH 19: EVERYONE CAN LEARN TO THINK BETTER TRUTH 20: FIND THE BUZZ THAT WORKS FOR YOUR PEOPLE TRUTH 21: FREE YOUR CHILDREN BEFORE SOMEONE EATS THEM TRUTH 22: GET YOUR DUCKS IN A ROW TRUTH 23:GOT TO SHARE MORE TO GET MORE TRUTH 24:HELL HATH NO FURY LIKE TALENT SPURNED TRUTH 25:HIRE FOR HOW THEY LEARN, NOT WHAT THEY KNOW TRUTH 26:HOW MUCH IS THE FUTURE WORTH? TRUTH 27:IDEAS ARE FRAGILE, HANDLE WITH CARE TRUTH 28:INNOVATE YOUR WAY OUT OF RECESSION TRUTH 29:INNOVATION CAN BE MEASURED TRUTH 30: INNOVATION IS NOT EVERYWHERE TRUTH 31:IT’S A CULTURAL THING TRUTH 32:JUST ENOUGH DISUNITY FOR PROGRESS TRUTH 33:LEADERS GET THE INNOVATION THEY DESERVE TRUTH 34:LITTLE DIFFERENCES MAKE A BIG DIFFERENCE TRUTH 35:LOOK OUTSIDE FOR A BIGGER BRAIN TRUTH 36:MADONNA KNOWS MORE THAN YOUR BOSS TRUTH 37:MEETING OF MINDS NOT MINDLESS MEETINGS TRUTH 38:MOST THINGS WILL FAIL, GET OVER IT TRUTH 39:NOT ALL NETWORKS ARE CREATED EQUAL TRUTH 40:OPEN SPACES, OPEN MINDS TRUTH 41:PEOPLE JUDGE YOU FIRST, THEN YOUR IDEAS TRUTH 42:POWER IS ORIGINALITY’S BEST FRIEND TRUTH 43:QUICK FIXES CAN LEAD TO GREAT INNOVATIONS TRUTH 44:REINVENTING THE WHEEL IS A GOOD THING TRUTH 45:SECOND CAN BE BETTER THAN FIRST TRUTH 46:SOME IDEAS ARE EASIER TO SWALLOW TRUTH 47:SOMETIMES YOU HAVE TO GAMBLE EVERYTHING TRUTH 48:SUCCESS IS AN S-SHAPED CURVE TRUTH 49:THE IDEAL DESIGN IS THE SIMPLEST DESIGN TRUTH 50:THIS IS GOING TO HURT TRUTH 51:UNDERSTAND CHANGE TO MAKE PROGRESS TRUTH 52:WELCOME TO THE INNOVATION FACTORY TRUTH 53:WHAT YOU KNOW CAN HURT YOU TRUTH 54:WHO THE HELL CARES WHERE IT WAS BUILT? TRUTH 55:YOU CAN’T CONTROL THE WAVES SO LEARN TO SURF REFERENCES ACKNOWLEDGEMENTS ABOUT THE AUTHOR