Data quality : the field guide
"Data Quality: The Field Guide provides the practical guidance needed to start and advance a data quality program. It motivates interest in data quality, describes the most important data quality problems facing the typical organization, and outlines what an organization must do to improve. It consists of 36 short chapters in an easy-to-use field guide format. Each chapter describes a single issue and how to address it."--Jacket
xviii, 241 pages : illustrations ; 24 cm
9781555582517, 1555582516
45162062
Preface; Author's Note; Who Cares About Quality Data?; Building The Business Case for Data Quality; The Heart of the Matter; Necessary Background; Blocking and Tackling; Middle Management Roles and Responsibilities; Why Senior Management Must Lead and What it Must Do; Data Quality in Context; Glossary; References