This is an absolute classic, and 10 years after publication still has relevant and critical information in each chapter. Perhaps a more up-to-date monograph for many topics would be Judo Strategy. However, the topics like Pricing, Standards Wars, Managing Lock-In are so relevant. Put this book together with The Innovator's Dilemma, Judo Strategy, and a few other tomes is enough to arm the new software entrepreneur. On the downside, the book is a little naive at times about the hardcore business and competitiveness of software, which is probably due to the authors being academics. An excellent strategy book, readable, and definitely specific to software. ( )