What customers want : using outcome-driven innovation to create breakthrough products and services
Challenging everything you have learned about being customer driven; this this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process. -- Edited summary from book
1 online resource (xxxv, 202 pages) : illustrations
9780071408677, 9780071502184, 9780071501125, 0071408673, 0071502181, 0071501126
182530598
Formulating the innovation strategy
Capturing customer inputs
Identifying opportunities
Segmenting the market
Targeting opportunities for growth
Positioning current products
Prioritizing projects in the development pipeline
Devising breakthrough concepts
dproxy.library.dc-uoit.ca eBook available for Durham College via Skillport. Click link to access