Contemporary tourism : an international approach
Now in its second edition, Contemporary Tourism: an international approach presents a new and refreshing approach to the study of tourism, considering issues such as the changing world order, destination marketing, tourism ethics, pro-poor tourism and implications for the patterns and flow of tourism in the future
viii, 364 pages : illustrations ; 26 cm
9781906884512, 9781906884253, 9780750663502, 9781283855679, 190688451X, 1906884250, 0750663502, 1283855674
794816983
Sect. 1 Contemporary tourism systems
1 Contemporary tourism systems
2 Contemporary tourism product markets
sect. 2 The contemporary tourist
3 Contemporary tourists, tourist behaviour and flows
4 Contemporary tourism marketing
sect. 3 The contemporary tourism destination
5 Delivering the contemporary tourism product : the destination
6 Governing the contemporary tourism product : the role of the public sector and tourism policy
7 Consequences of visitation at the contemporary destination
8 Planning and managing the contemporary destination
9 Marketing and branding the contemporary destination
sect. 4 The contemporary tourism industry
10 The scope of the contemporary tourism sector
11 The tourism industry : contemporary issues
12 Supporting the contemporary tourism product : tourism service management
sect. 5 Tourism futures
13 Tourism in the 21st century : contemporary tourism in an uncertain world
Previous edition: Oxford: Butterworth-Heinemann, 2008
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