The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good CauseJohn Wiley & Sons, 8 jun 2010 - 256 pagina's A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs.
Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com. |
Inhoudsopgave
HighImpact LowCost Ways to Build Support for Your Good Cause Part One Getting Ready to Do It Right | 1 |
HighImpact LowCost Ways to Build Support for Your Good Cause Part Two Writing a QuickandDirty Marketing Plan for a Specific Program | 37 |
HighImpact LowCost Ways to Build Support for Your Good Cause Part Three Building a Community of Supporters Around You | 91 |
HighImpact LowCost Ways to Build Support for Your Good Cause Part Four Doing It Yourself Without Doing Yourself In | 167 |
HighImpact LowCost Ways to Build Support for Your Good Cause Notes | 209 |
HighImpact LowCost Ways to Build Support for Your Good Cause Glossary of Online Marketing Terms | 213 |
HighImpact LowCost Ways to Build Support for Your Good Cause Accessing the Companion Website | 218 |
219 | |
Overige edities - Alles bekijken
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support ... Kivi Leroux Miller Gedeeltelijke weergave - 2010 |
The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support ... Kivi Leroux Miller Gedeeltelijke weergave - 2010 |