Programming for TV, Radio & The Internet: Strategy, Development & EvaluationCRC Press, 12 nov 2012 - 344 pagina's Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations! |
Inhoudsopgave
The History of Programming | 1 |
Sources of Television Programming | 29 |
Sources of Radio and Internet Programming | 51 |
Development | 69 |
Testing | 99 |
Elements of Successful Programming | 123 |
Influences on Television Programming | 161 |
Influences on Radio and Internet Programming | 189 |
Overige edities - Alles bekijken
Programming for TV, Radio, and the Internet: Strategy, Development, and ... Philippe Perebinossoff,Brian Gross,Lynne S. Gross Gedeeltelijke weergave - 2005 |
Programming for TV, Radio & The Internet: Strategy, Development & Evaluation Lynne Gross,Brian Gross,Philippe Perebinossoff Gedeeltelijke weergave - 2012 |
Programming for TV, Radio and the Internet: Strategy, Development and Evaluation Lynne Gross,Brian Gross,Philippe Perebinossoff Geen voorbeeld beschikbaar - 2015 |
Veelvoorkomende woorden en zinsdelen
ABC’s Academy of Television Accessed advertisers American American Idol appeal Arbitron broadcast standards buyers cable networks cable systems called canceled CBS’s Clear Channel comedy commercial decisions deejay demographic disc jockey drama ence entertainment episode ethical example executives Figure film fin-syn format Globe Photos gramming host households indecency Internet Law & Order listeners LPFM major material ment meters ming movie Nielsen night NPR’s on-air Outdoor Channel payola person pilot pitch play president producers production company program directors public broadcasting public radio public television radio programming radio stations ratings sample satellite radio schedule search engines season show’s sion songs specific star story strategy success syndication talk radio talk show target tele television movie television’s testing Three’s Company tion viewers watch