Hispanic Marketing: The Power of the New Latino ConsumerRoutledge, 14 jun 2017 - 506 pagina's Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes:
Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets. |
Inhoudsopgave
The Latino essence of Hispanic | |
Language considerations in marketing to US Hispanics | |
a bicultural horizon | |
insights for brand positioning | |
Culturally informed research among Latinos | |
The Hispanic marketing communication industry in the | |
The digital world of US Latinos | |
The power of the new Latino consumer and the future of US marketing | |
Overige edities - Alles bekijken
Hispanic Marketing: The Power of the New Latino Consumer Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny Gedeeltelijke weergave - 2017 |
Hispanic Marketing: Connecting with the New Latino Consumer Felipe Korzenny,Betty Ann Korzenny,Sindy Chapa Geen voorbeeld beschikbaar - 2017 |
Hispanic Marketing: Connecting with the New Latino Consumer Felipe Korzenny,Betty Ann Korzenny,Sindy Chapa Geen voorbeeld beschikbaar - 2017 |
Veelvoorkomende woorden en zinsdelen
AARP acculturation Advertising agency African American Airlines American Family Insurance approach archetypes Asian audience awareness become bicultural bilingual brand Center for Hispanic chapter code-switching companies connect country of origin created cultural groups culturally relevant customers emojis emotional engagement English English-language example experience expósito & Partners Facebook feel Figure focus groups Hispanic consumers Hispanic culture Hispanic Marketing Communication Hispanic population identity immigrants impact important individuals influence interaction Internet JCPenney Korzenny language Latin America Latino consumers Latino market lifestyle live market research Mexican Mexico mothers Multicultural Marketing Study non-Hispanic Whites overall Pew Research Center prefer Puerto Ricans purchase qualitative research radio reference groups relationship respondents role Section segment share smartphone social media Spanglish Spanish Spanish-language Spanish-preferred specific strategy Target market traditional translation understanding Univision Winn-Dixie World Cup