Entirely new idea has revolu tionized the manufacture c the Britannica and makes possible for us to sell the larg type issue in the New For at lowest price in history. (1) Large type, easy to read. (2) Complete and latest text. (Nothing omitted, nothing altered.) (3) Fully illustrated. (All the original plates, maps, etc.) (4) Sweeping reduction in price. Why the price is so low First of all, the experts made a striking novation-they decided to bind this issu the Britannica in 16 double volumes inst of 32 single volumes. That one change abled us to save nearly 50 per cent of binding cost. This innovation was made possible by use of the famous Britannica Opacity Pa which is very thin but beautifully white opaque. We placed an order for 1200 ton sufficient for 10,000,000 books of ordin size at a time when prices in the pa market were at their lowest. BOOKCASE FREE! dsome bookcase, in dark mahogany finish, especially designed Maple & Co. of London, will be given free with each set of yclopædia Britannica in the New Form while this offer lasts. must act promptly. Mail the coupon to-day. it was determined to print this issue the plates of the famous Cambridge which sells for nearly twice as much. bing this it was possible to save thou of dollars, because we did not have to 33,000 pages of type. ontents identical with issues selling for twice as much use of these plates is your guarantee the text is identical with that of the de luxe sets. The Encyclopædia Britannica in the New n is the newest and latest issue, containnot only a full and authoritative account he World War and its momentous conences, but all the latest developments in stry, art, science, invention, etc. It ains 49,000,000 words, 33,000 pages and oo illustrations-as much material as 476 ks of average size printed on ordinary er. Name. Address... |