Instant Creativity: Simple Techniques to Ignite Innovation and Problem SolvingKogan Page Publishers, 3 dec 2006 - 192 pagina's Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers. |
Inhoudsopgave
1 Why creativity? | 1 |
2 Creativity primer | 5 |
3 The techniques | 11 |
4 Techniques 1 | 15 |
5 Techniques 2 | 59 |
6 Other sources | 169 |
Appendix 1 The Selector | 175 |
Appendix 2 Lists for techniques | 183 |
Veelvoorkomende woorden en zinsdelen
15 minutes 4.12 Thesaurus 4.19 Mud slinging 4.8 Adventure 5.10 Nonsense sentence 5.13 Headlines 5.14 Quotations 5.15 Squirrel box 5.18 Inside view 5.20 Problem perfect 5.21 Frontiers 5.22 Attributes 5.24 Components 5.25 Substitute 5.3 Reversal 5.30 Evil genius 5.37 Auntie gravity 5.38 Long division 5.4 Fantasy 5.41 TV listings 5.42 Cacophony 5.44 Talking pictures 5.45 Two words 5.6 Metaphor 5.7 Random word 5.9 Found objects Abattoir of sacred alternative approach associations Brian Clegg confectionery creativity techniques Direction setting Edward de Bono Expertise Feedback This technique feel Five minutes flip chart ideas individual Individual/team instant camera Instant Creativity level chain looking Lose the baggage Lost in translation mind map Obstacle map Outcome This technique Preparation problem area Problem solving problem statement relay race requirement Resources Running sacred cows science fiction selection silly Someone else’s view SWOT Teams Tony Buzan Variations Vinci scribbles