Nike Culture: The Sign of the SwooshSAGE Publications, 1998 - 194 pagina's This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture. |
Inhoudsopgave
Suddenly the Swoosh is Everywhere | 1 |
Just Metacommunicate | 24 |
Hailing Sports Cultures | 36 |
Copyright | |
6 andere gedeelten niet getoond
Overige edities - Alles bekijken
Veelvoorkomende woorden en zinsdelen
achievement aesthetic American appears athletic footwear athletic shoe authenticity ball Barkley basketball become Bo Jackson body brand camera capital celebrity athlete Charles Barkley codes commodity chain competition constructed consumer corporate criticism cultural cynical discourse ethos football frame gender girls global hails Hardaway human icon ideology imagery images individual irreverence Jackie Jackie Joyner-Kersee kids labor let me play Little Penny logo look male gaze meaning metacommunication Mia Hamm Michael Jordan middle class moral Nike ads Nike advertising Nike commercials Nike swoosh Nike's NIKETOWN Olympic Oregonian P.L.A.Y. campaign Penny Hardaway Phil Knight philosophy play sports players political race Reebok relationship representations runner scene sense shot sign value signifier slogan soccer social space spectacle Spike Lee spiritual style swoosh symbol television therapeutic Tiger Woods tion tone transcendence viewers voice voice-over Wieden & Kennedy women women's ads women's sports York young
Verwijzingen naar dit boek
Qualitative Marketing Research: A Cultural Approach Johanna Moisander,Anu Valtonen Geen voorbeeld beschikbaar - 2006 |