Instant Creativity: Simple Techniques to Ignite Innovation and Problem SolvingKogan Page Publishers, 2006 - 192 pagina's Instant Creativity is a collection of tried and tested techniques to encourage individuals and groups make the most of their creativity. It offers over seventy quick and simple exercises to help find fresh ideas and solutions to problems. It is designed for combating a lack of inspiration, for brainstorming ideas for new projects, creating a better understanding of an ongoing problem or for seeking a general direction. The range of ideas will help tap into the creative energies of any individual or an uninspired team. They are particularly useful for marketers, advertising professionals and product designers. |
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11 Direction setting alternative answer approach aspects associations assumptions attack attributes benefits better Chapter choose combination coming Components consider creativity creativity techniques Direction setting Distortion Draw effective evaluation example exercise Expertise Feedback feel Five minutes flip chart getting give Headlines ideas imagine individual Individual/team instance involved looking matters means Metaphor mind move nature negatives objects obstacles Once Option original Outcome participants particularly person picture play position possible practical Preparation problem area Problem solving questions quotations Random word range requirement Resources Running selection session short silly solution Someone sorts spend split stage starting statement stimulation suggestions sure Teams technique things translation Variations whole write