Unpacking IKEA: Swedish Design for the Purchasing Masses

Voorkant
Routledge, 23 nov. 2017 - 174 pagina's

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

 

Wat mensen zeggen - Een review schrijven

We hebben geen reviews gevonden op de gebruikelijke plaatsen.

Geselecteerde pagina's

Inhoudsopgave

List of figures
Ikea showrooms as tableaux vivant
design domesticity and

Overige edities - Alles weergeven

Veelvoorkomende woorden en zinsdelen

Over de auteur (2017)

Pauline Garvey is senior lecturer in the Department of Anthropology at Maynooth University, Maynooth, County Kildare, Ireland.

Bibliografische gegevens