The Truth about InnovationPearson UK, 29 dec 2011 - 260 pagina's 'The Truth About Innovation' transforms today's most important innovation research into 50 proven 'truths'. Max McKeown delivers plain, powerful advice on how to: increase creativity; encourage collaboration; co-create with customers; overcome indifference; make ideas into money; thrive on change - and much more. The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to: increase creativity encourage collaboration co-create with customers overcome indifference make ideas into money thrive on change...and much more. This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking aha as you read each page. The Truth and nothing but The Truth. |
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A beautiful idea is never perfect | 5 |
A crisis is a terrible thing to waste | 11 |
A great innovation deserves a great name | 15 |
Any fool can do either genius does both | 21 |
All new ideas are made of old ideas | 25 |
Bet small to win big | 29 |
Better to ask forgiveness than permission | 33 |
Creativity is a process not an accident | 37 |
Its a cultural thing | 127 |
Just enough disunity for progress | 133 |
Leaders get the innovation they deserve | 137 |
Little differences make a big difference | 141 |
Look outside for a bigger brain | 145 |
Madonna knows more than your boss | 149 |
Meeting of minds not mindless meetings | 153 |
Most things will fail get over it | 157 |
Creativity is its own reward | 41 |
Crowds are mad bad and advantageous to know | 45 |
Cut innovation some slack | 51 |
Cure apathy by sharing purpose | 55 |
Do what your competition wont | 59 |
Dont get lost in translation | 63 |
Different structural strokes for different folks | 67 |
Even useless can be useful | 71 |
Every company needs an idea market | 75 |
Everyone can learn to think better | 79 |
Find the buzz that works for your people | 83 |
Free your children before someone eats them | 87 |
Get your ducks in a row | 91 |
Got to share more to get more | 95 |
Hell hath no fury like talent spurned | 99 |
Hire for how they learn not what they know | 103 |
How much is the future worth? | 107 |
Ideas are fragile handle with care | 111 |
Innovate your way out of recession | 115 |
Innovation can be measured | 119 |
Innovation is not everywhere | 123 |
Not all networks are created equal | 161 |
Open spaces open minds | 165 |
People judge you first then your ideas | 169 |
Power is originalitys best friend | 173 |
Quick fixes can lead to great innovations | 177 |
Reinventing the wheel is a good thing | 181 |
Second can be better than first | 185 |
Some ideas are easier to swallow | 189 |
Sometimes you have to gamble everything | 193 |
Success is an sshaped curve | 197 |
The ideal design is the simplest design | 201 |
This is going to hurt | 205 |
Understand change to make progress | 209 |
Welcome to the innovation factory | 213 |
What you know can hurt you | 217 |
Who the hell cares where it was built? | 223 |
You cant control the waves so learn to surf | 227 |
References | 231 |
Acknowledgements | 247 |
About the author | 249 |
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