Automotive Management: Navigating the next decade of auto industry transformation

Voorkant
Walter de Gruyter, 9 dec. 2013 - 265 pagina's
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective the elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.
 

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Inhoudsopgave

The Automotive Value Chain
1
Strategic Alliances in the Automotive Sector
35
Strategic Development Potential of the Automotive Industry
43
4
53
6
71
4
80
3
92
The Changing Business Field of the Automotive
109
The Model of Siemens 135 6 6 5 New Leasing Models in the Area of Electronic Vehicles 136 6 6 5 1 Splitting Battery and Vehicle Leasing 136 6 6 ...
141
at an Automobile Manufacturer 177 8 4 3 Banking Policy 179 8 5 Instruments Used in Currency Management by Automobile Manufacturers 179 8 ...
179
Maximizing Shareholder Value in the Automotive Sector
193
10
217
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