Marketing - The Retro Revolution

Voorkant
SAGE, 21 aug 2001 - 262 pagina's

The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking.

In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.

 

Inhoudsopgave

The Future is History
3
The Defective Vision
23
The Spiritual Side of Trade
39
The Greatest Sham on Earth
55
iv
75
The Secret of the Black
91
If Ever a Whiz of a Swiz
110
Reading Retroscapes
131
Yes We Have No Bananaburgers
148
Gross is Good
166
The Big Tease
185
Pedagogic Appendix
204
Notes and References
221
Index
259
Copyright

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Populaire passages

Pagina 254 - Mary Douglas, Purity and Danger: An Analysis of the Concepts of Pollution and Taboo (London: Routledge and Kegan Paul, 1966). On pollution beliefs in New Guinea, see Shirley Lindenbaum, "A Wife is the Hand of Man," in Man and Woman in the New Guinea Highlands, ed.

Bibliografische gegevens