Marketing - The Retro RevolutionSAGE, 21 aug 2001 - 262 pagina's The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so too students, consultants and academics should seek to do likewise.
|
Inhoudsopgave
The Future is History | 3 |
The Defective Vision | 23 |
The Spiritual Side of Trade | 39 |
The Greatest Sham on Earth | 55 |
iv | 75 |
The Secret of the Black | 91 |
If Ever a Whiz of a Swiz | 110 |
Reading Retroscapes | 131 |
Overige edities - Alles bekijken
Veelvoorkomende woorden en zinsdelen
academic Ackerley admittedly advertising American attempt banana Barton Baum Baum's believe Belk best-selling boxes brand Brown Bruce Barton Caffrey's campaign celebrated century Chapter classic commercial companies comprises consumer consumption containers contemporary contended corporate Culture customer orientation example fact fairy Frank Baum fruit future Hadacol heritage Hidden Persuaders industry Kotler latter-day less Levitt literary literature London magic marketing concept Marketing Myopia marketing paradigm marketing planning marketing research marketing's matrices McDonald's medicine show mind cure modern marketing movie Musa museum nostalgia offensive P.T. Barnum past patent medicine perhaps pizzas popular postmodern Postmodern Marketing predictions promotional R.W. Belk recent Relationship Marketing Repro retail retro retromarketing retroscapes revival Routledge secret sell strategic success Sunday sure TEASE television textbooks theme Theodore Levitt there's thing tion today's traditional truth twenty-first-century University Press Veblen What's Wizard Wizard of Oz York
Populaire passages
Pagina 254 - Mary Douglas, Purity and Danger: An Analysis of the Concepts of Pollution and Taboo (London: Routledge and Kegan Paul, 1966). On pollution beliefs in New Guinea, see Shirley Lindenbaum, "A Wife is the Hand of Man," in Man and Woman in the New Guinea Highlands, ed.