The Essential McluhanBasic Books, 12 jul 1996 - 416 pagina's Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision. |
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action ancient antienvironment archetype art form artist audience auditory awareness become century cliché communication consciousness cool created culture developed effect electric age electric media electric technology electronic environment environmental experience extension fact film Finnegans Wake fragmented function Greek Gutenberg Galaxy Harold Innis hemisphere human individual Innis interplay invention involvement James Joyce Joyce kind King Lear language literate lives manuscript culture Marshall McLuhan McLuhan means mechanical medieval medium ment mode modern movie nature newspaper oral oral culture organization pattern perception phonetic alphabet Plato PLAYBOY poetry political present psychic radio reader Renaissance resonance retribalized retrieval reversal revolution role sense sensory simultaneous social society speech structure symbolist T. S. Eliot technique telegraph telephone television theme things thought tion tradition tribal understand visual W. B. Yeats Western Western world word writing Wyndham Lewis