Working the Crowd: Social Media Marketing for Business
BCS, The Chartered Institute, 18 nov. 2010 - 178 pagina's
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.
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1 Why do we want a social media strategy?
2 The new way of communicating
3 Your social media success plan
4 The tools of the new web
6 The online brand
7 Brand impact and brand success
8 Connections and reputation
Overige edities - Alles weergeven
activities advertising applications audience aware become behaviour blog bloggers broadcast campaign channel collaboration com≠ connections consider consumer conversation conversational marketing corporate create customer engagement customers customise dialogue effective engagement Facebook feed folksonomies followers forums friends Google groups hashtag hubs huge immediate network influencers interaction Internet LinkedIn look manage marketing mashup metrics Microsoft million MMORPGs mobile device mouth network MySpace network effect Old Spice online brand online profile opportunity organisation perception podcasts potential rebrand relationship reputation retweet search engines sharing social computing social graph social media social media strategy social networking sites social software someone status updates success talk Technorati tion Trafigura tweet Twitter upload users viral virtual Wikipedia wikis World of Warcraft YouTube