Working the Crowd: Social Media Marketing for Business

Voorkant
BCS, The Chartered Institute, 18 nov. 2010 - 178 pagina's
Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.
 

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Inhoudsopgave

1 Why do we want a social media strategy?
1
2 The new way of communicating
7
3 Your social media success plan
16
4 The tools of the new web
38
5 Networks
49
6 The online brand
60
7 Brand impact and brand success
74
8 Connections and reputation
87
10 Scaling networks
118
11 Relationships and engagement
130
12 Amplifying your message
141
13 Where is it all going?
150
Notes
155
Index
158
Back Cover
162
Copyright

9 Discovery
105

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Over de auteur (2010)

Eileen Brown began her career in the Merchant Navy and was Shell Tankers' first female Deck Officer. She then took charge of a container shipping line before managing Microsoft's IT Professional Evangelist team. She is now CEO of Amastra Ltd, where she works on companies' social media strategy and online branding.

Bibliografische gegevens