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Statement submitted by-Continued

Scharffenberg, W. A., executive secretary, American Temperance
Society, Takoma Park 12, D. C..

Short, J. W., executive secretary, Florida State Council of Brewery
Workers, CIO, 801 East North Street, Tampa 4, Fla.......
Strackbein, O. R., legislative representative, International Allied
Printing Trades Association, 424 Bowen Building, Washington 5,
D. C.....

Tipton, S. G., general counsel, Air Transport Association of America,
1107 16th Street NW., Washington, D. C..

Tobin, Fred A., International Brotherhood of Teamsters, Chauffers,
Warehousemen and Helpers of America, 100 Indiana Avenue NW.,
Washington, D. C....

Weil, Gilbert H., general counsel, Association of National Advertisers,
Inc.. 285 Madison Avenue, New York 17, N. Y.......

Letters and telegrams from

Aatgaard, Rev. J. A., the Evangelical Lutheran Church, 408 Fifth
Avenue South, Minneapolis, Minn..

Babson, Roger W., 370 Washington Street, Wellesley Hills, Mass..
Benson, Dr. Oscar A., president, Augustana Lutheran Church, 2415
Park Avenue, Minneapolis 4, Minn...

Boggs, Wade H., executive secretary, board of annuities and relief,
Presbyterian Church in the United States, Inc., 341-C Ponce de
Leon Avenue NE., Atlanta 5, Ga.

Brooks, Mrs. Frank G., president, Woman's Division of Christian
Service, the Methodist Church, 150 Fifth Avenue, New York 11,
N. Y...

Buchman, Henry J., general counsel, two letters in behalf of Vermouth
Institute, Inc., and American Wine Association, 292 Madison
Avenue, New York 17, N. Y...

Carrington, Jr., R. A., publisher, Los Angeles Examiner, 1111 South
Broadway, Los Angeles 15. Calif

Chappell, Matthew N., chairman, psychology department, Hoffstra
College, Hempstead, N. Y....

Cloward, Donald B., executive secretary, Council on Christian Social
Progress of the American Baptist Convention, 152 Madison Avenue,
New York 16, N. Y.....

Crain, James A., executive secretary, the United Christian Missionary
Society, 222 South Downey Avenue, Indianapolis 7, Ind....
Crane, Dr. George W., 520 North Michigan Avenue, Chicago 11, Ill
Cutten, Prof. George B., president emeritus, Colgate University,
Chapel Hill, N. C...

Page

72

177

368

369

197

289

158

159

139

159

160

370

371

79

160

161

162

162

Finney, Gerald C., assistant general solicitor, Association of American
Railroads, Transportation Building, Washington 6, D. C.
Fosdick, Dr. Harry Emerson, 4 the High Road, Bronxville, N. Y...
Gammons, Earl H., vice president, Columbia Broadcasting System,
Inc., Washington, D. C..

371

163

307

Ghiglione William J., president, New Jersey Vintners Association, 292
Madison Avenue, New York 17, N. Y....

372

Greene, Francis T., executive-vice president, American Merchant Marine
Institute. Inc., 1701 K Street NW, Washington 6, D. C
Hoffman, Rev. J. E., stated clerk, Reformed Church in America,
New York 10, N. Y.......

373

105

Jones, Dr. E. Stanley, missionary, District Naini Tol U. P. India.
Kaebnick, Dr. Herman W., secretary, the Evangelical United Brethren
Church, 1442 United Brethren Building, Dayton 2, Ohio
Keough, Rev. John W., president, the Catholic Total Abstinence
Union of America, Sharon Hill, Pa...

163

164

105

Laubach, Dr. Frank C., 156 Fifth Avenue, New York 10, N. Y
Mackay, Dr. John A., office of the president, Princeton Theological
Seminary, Princeton, N. J...

164

164

McKay, David O., president, Church of Jesus Christ of Latter-day
Saints, 47 East South Temple Street, Salt Lake City, Utah
Mauer, Mrs. Robert, president, telegram in behalf of Florist Womans'
Society, Herndon, Va

164

373

Murray, Hon. Johnston, Governor, State of Oklahoma, Oklahoma
City, Okla...

165

Letters and telegrams from-Continued

Page

Owens, William T., chairman of the board, telegram in behalf of the
Advertising Club of Louisville, Ky.

373

Oxnam, Bishop G. Bromley, of the Methodist Church, 110 Maryland
Avenue NE., Washington 2, D. C.

165

Peale, Dr. Norman Vincent, Marble Collegiate Church, Fifth Avenue,
New York City.

166

Renz, James E., General Brotherhood Board, Church of the Brethren, 22
South State Street, Elgin, Ill...

166

Riggs, R. M., general superintendent, the Assemblies of God, 434 West
Pacific Street, Springfield 1, Mo..
Rudolff, Everett, president, radio station WJLK, Asbury Park, N. J.,
telegram in behalf of New Jersey Broadcasters Association.
Serrill, Theodore A., general manager, Pennsylvania Newspaper
Publishers' Association, Telegraph Building, Harrisburg, Pa.
Smart, Miss Elizabeth, letters dated July 2 and 6, enclosing statistical
tables, in behalf of National Women's Christian Temperance Union,
144 Constitution Avenue NW., Washington, D. C.
Sockman, Dr. Ralph W., Christ Church Methodist, Park Avenue,
New York City-

166

373

374

99, 101, 106

167

Storer, Dr. J. W., the Southern Baptist Convention, Tulsa 3, Oklahoma..

167

Wyker, Mrs. James D., president, National Council of the Churches of Christ, 156 Fifth Avenue, New York 10, N. Y...

168

Reports from

Civil Aeronautics Board, letter dated May 28, 1954.

Comptroller General of the United States, letter dated April 23, 1954-
Department of Commerce, letter dated April 23, 1954.
Department of Justice, letter dated May 6, 1954.
Department of State, letter dated April 22, 1954-
Department of the Treasury, letter dated May 20, 1954.

Federal Communications Commission, letter dated June 2, 1954.
Federal Trade Commission, letter dated April 28, 1954...
Interstate Commerce Commission, letter dated April 16, 1954..
Office of the Postmaster General, letter dated May 7, 1954..

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LIQUOR ADVERTISING

MONDAY, JUNE 21, 1954

UNITED STATES SENATE, SUBCOMMITTEE No. 6 ON

BUSINESS AND CONSUMER INTERESTS OF THE

COMMITTEE ON INTERSTATE AND FOREIGN COMMERCE,

Washington, D. C. The subcommittee met at 10:01 a. m., pursuant to call, in room 318, Senate Office Building, Senator William A. Purtell, chairman of the subcommittee, presiding.

Present: Senator Purtell (chairman of the subcommittee).

Also present: Robert L'Heureux, subcommittee counsel; Edward Jarrett, assistant chief clerk.

Senator PURTELL. The hearing of the Subcommittee on Business and Consumer Interests will come to order.

Without objection, a copy of S. 3294, introduced on April 14, 1954, by Senator Langer, and the agency reports upon this measure will be inserted in the record at this point.

(S. 3294 and the agency reports are as follows:)

[S. 3294, 83d Cong., 2d sess.]

A BILL To prohibit the transportation in interstate commerce of advertisements of alcoholic beverages, and for other purposes

Be it enacted by the Senate and House of Representatives of the United States of America in Congress assembled, That it shall be unlawful for any distiller, brewer, vintner, manufacturer, wholesaler, or retailer or for the agent, broker, or factor of any of them, engaged in the sale of alcoholic beverages to cause to be transported in the mails or otherwise from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 2. It shall be unlawful for any publisher or for the agent of any publisher to cause to be transported in the mails or otherwise from any State or Territory or the District of Columbia to any other State or Territory or the Dis. trict of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 3. It shall be unlawful for any common carrier or for any private carrier for hire to transport from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia any newspaper, periodical, news reel, photographic film, or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages.

SEC. 4. It shall be unlawful to broadcast by means of any radio station for which a license is required by any law of the United States, or for any person operating any such station, to permit the broadcasting of any advertisement of alcoholic beverages or the solicitation of an order for alcholic beverages.

SEC. 5. No letter, postal card, circular, or pamphlet of any kind containing any advertisement of alcoholic beverages or a solicitation of an order for alcoholic beverages shall be deposited in or carried by the mails of the United States, or be delivered by any postmaster or letter carrier, when addressed or directed to any place in any State or Territory of the United States, or the District of Columbia,

at which it is by the law in force in the State or Territory or the District of Columbia at the time unlawful to advertise or solicit orders for such beverages. SEC. 6. When applied to any advertisement or solicitation of an order, the term "alcoholic beverages", as used in this Act shall be construed to include any spirituous, vinous, malted, or other fermented liquor, or any compound containing any spirituous, vinous, malted, or other fermented liquor fit for use for beverage purposes as defined by the law of the State or Territory or District of Columbia into which such advertisement or solicitation of an order may be transported. The Postmaster General is authorized and directed to issue annual bulletins or notices given the names of the States in which it is unlawful to advertise or solicit orders for alcoholic beverages.

SEC. 7. Any person knowingly violating any of the provisions of this Act shall be fined not less than $100 nor more than $1,000 or imprisoned not less than six months nor more than one year, or both; and for any subsequent offense shall be imprisoned not less than one year.

CIVIL AERONAUTICS BOARD,
Washington, May 28, 1954.

Hon. JOHN W. BRICKER,

Chairman, Committee on Interstate and Foreign Commerce,

United States Senate, Washington, D. C.

DEAR SENATOR BRICKER: The Board has been asked for a report on S. 3294, a bill to prohibit the transportation in interstate commerce of advertisements of alcoholic beverages, and for other purposes. The bill would make it unlawful to transport in the mails, or otherwise, from any State or Territory or the District of Columbia to any other State or Territory or the District of Columbia, any newspaper, periodical, news reel, photographic film or record for mechanical reproduction advertising alcoholic beverages or containing the solicitation of an order for alcoholic beverages. The specific application of the prohibitions of the proposed law to common carriers is provided in section 3.

It is apparent that the main objective of the bill is to limit the public advertisement of alcoholic beverages as a matter of governmental policy. We do not wish to offer any comment on the board objective of the bill.

We do, however, wish to call your attention to certain features of the bill, as it is now drafted, which we believe would require clarification, were the bill to receive favorable consideration. Under section 3 of the bill, as drafted, the interstate transportation of advertisements of alcoholic beverages is made unlawful irrespective of the carrier's knowledge or intent. This is at variance with section 7, which provides punishment only in the case of knowing violation. While the provisions of this last section would free the carrier from criminal penalties for unknowing carriage of prohibited materials, it is not clear what effect the unlawfulness of the transportation under such circumstances would have on the carrier's possible civil liability. Therefore, we suggest that if favorable action is taken on the bill, section 3 of the bill be amended by inserting after the word "hire" on page 2, line 12, the word "knowingly". Such an amendment, we believe, would be fully in conformity with the intent of section 7.

The Bureau of the Budget has advised that there is no objection to the submission of this report.

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MY DEAR MR. CHAIRMAN: I have your letter of April 15, 1954, enclosing copies of S. 3294, Senate Joint Resolution 148, and H. R. 6870, 83d Congress, and inviting any comments this Office may care to offer concerning these proposed

measures.

S. 3294 is entitled “A bill to prohibit the transportation in interstate commerce of advertisements of alcoholic beverages, and for other purposes."

The General Accounting Office has no information as to the need for or desir ability of the proposed legislation and, therefore, I make no recommendation with respect to its enactment.

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