Green Fashion Retail

Voorkant
Jochen Strähle
Springer, 18 okt. 2016 - 291 pagina's
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
 

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Inhoudsopgave

1 Green Fashion Retail
1
2 Key Aspects of Sustainability in Fashion Retail
7
A Literature Review
27
Production Versus Consumption
49
5 Impact of Sustainable Manufacturing Standards for Retail Brands
76
Potentials and Limitations
95
7 The Second Hand Market for Fashion Products
118
An Alternative to Fast Fashion Consumption
135
What Fashion Retail Can Learn from the UsedCar Industry
157
10 The Value Chain of a Branded Second Hand StorePossible Activities to Be Integrated by a Conventional Fashion Brand
175
Loop Extension of Filippa K
199
12 The Role of Social Media for a Sustainable Consumption
224
13 Potentials of a Fashion fTRACE App
249
Total Transparency at Honestbycom
269
Collaborative Consumption 20 An Alternative to Fast Fashion Consumption
292
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