Alexander the Great's Art of Strategy: The Timeless Leadership Lessons of History's Greatest Empire Builder

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Penguin, 2003 - 301 pages
A rousing biography that shows how to put the tactics and insights of history’s greatest conqueror to work for you.

Throughout the ages, Alexander the Great has been celebrated for building an empire that spanned from Greece to India by the time he was thirty-three. Today he continues to inspire business, government, and military magnates—and leaders from Ted Turner to Norman Schwarzkopf have brought his techniques and vision to boardrooms and battlefields in achieving their success. In Alexander the Great’s Art of Strategy, Partha Bose follows Alexander’s life and military campaigns and shows how you can employ his leadership lessons to conquer today’s challenges in commerce, politics, and life. Bose combines his preeminent knowledge of the business world with his passionate study of Alexander to bring to life case studies of winning corporations—such as Dell, General Electric, and Wal-Mart—that have followed the example of one of history’s greatest leaders.

Part biography and part management guide, Alexander the Great’s Art of Strategyis a compelling and insightful book that should be read by leaders everywhere.

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Table des matières

Introduction
1
In the Presence of Greatness
21
The Dawn of Strategy
43
The Men Who Could Be King
71
Setting the Tone of His Reign
93
Sacred Cows Gilded Shields and a Turkshead Knot
110
Seven Distinct Leadership Styles
131
A Global Strategy to Unify the World
171
Teeth Versus TailLogistics Strategy
197
The Art of Deceptive Strategy
214
Alexanders Deathand Legacy
235
Selected Bibliography
265
Endnotes
273
Index
287
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À propos de l'auteur (2003)

Partha Bose is marketing director of Allen & Overy, one of the world s largest law firms. He is also a former chief marketing officer and partner of the Monitor Group and has previously been a partner at McKinsey & Company. Born in India, Bose now divides his time between Boston and London.

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