Service Management: The New Paradigm in Retailing
“Great retailers are great at service. No exceptions. This book offers a wealth of insight into delivering excellent retail service.”
---Leonard L. Berry, Distinguished Professor of Marketing, N.B Zale Chair in Retailing and Market Leadership, Mays Business School, Texas A&M University
"With a growing understanding of service as a phenomenon and perspective of business and marketing, retailers are increasingly seeing the need to transform from distribution of products to service providers. This book includes considerable insight regarding the importance of the service perspective and how it can be implemented in retailing."
"Consisting of chapters written by leading scholars in service management and retailing from around the world, this comprehensive book offers rich insights for how retailers can excel and achieve sustainable competitive advantage by invoking and implementing service management principles. This enlightening book is a valuable resource for students, researchers and practitioners with an interest in retailing."
--A. "Parsu" Parasuraman, Professor of Marketing & The James W. McLamore Chair, School of Business Administration, University of Miami Coral Gables, Florida
--Mary Jo Bitner, Professor, Director Center for Services Leadership, W.P. Carey School of Business, Arizona State University
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Chapter 3 Customer Service Does It Matter?
Chapter 4 A Framework for Applying Customer Insight and Context to the Development of a Shopping Experience Strategy
Chapter 5 Why Loyalty Matters in Retailing
Chapter 6 Strategic Service Innovation Management in Retailing
Chapter 7 Electronic Retailing and Service Quality
Chapter 8 Using Multichannel Marketing Activities to Build Customer Relationships As Pertaining to the Consumer Electronics Retail Sector
Chapter 10 Multicultural Consumers and the Retail Service Experience
Chapter 11 Culture and Social Media Changing Service Expectations
Chapter 12 Complaint Management in Retailing
Chapter 13 Retailer Branding Through Excellence in Service
Chapter 14 Values Resonance Drives Sustainable Customer Value Lessons from IKEA
Chapter 15 Lessons from History What Todays Retailers Can Learn from the Marketing of The Wizard of Oz Stage Show in the 1900s
Chapter 16 Paradigm Shifters in Retailing
Chapter 9 Reinventing the Customer Experience Technology and the Service Marketing Mix