Tourism and the Media: Tourist Decision-making, Information, and Communication

Hospitality Press, 2001 - 254 pagina's
When Thomas Cook made the first foray into tourism advertising in the 19th century, he did more than immortalise his name in the term Cook's Tours. He also linked two of the great industries of the future - tourism and the media - in a partnership that was to prove of inestimable significance to both.

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