The New Fundraisers: Who organises charitable giving in contemporary society?Policy Press, 30 okt 2017 - 224 pagina's Charitable fundraising has become ever more urgent in a time of extensive public spending cuts. However, while the identity and motivation of those who donate comes under increasingly close scrutiny, little is known about the motivation and characteristics of the ‘askers’, despite almost every donation being solicited or prompted in some way. This is the first empirically-grounded and theorised account of the identity, characteristics and motivation of fundraisers in the UK. Based on original data collected during a 3-year study of over 1,200 fundraisers, the book argues that it is not possible to understand charitable giving without accounting for the role of fundraising. |
Inhoudsopgave
| 1 | |
1 A history of fundraising in the UK | 25 |
2 Who are the fundraisers? | 57 |
3 The science of fundraising | 91 |
4 The art of fundraising | 115 |
5 What do fundraisers do? | 137 |
6 What kind of job is fundraising? | 163 |
The new fundraisers | 179 |
Online survey questions | 189 |
Interview questions | 195 |
List of How to fundraise books in Chapter 3 analysis | 197 |
| 201 | |
| 225 | |
Overige edities - Alles bekijken
The New Fundraisers: Who organises charitable giving in contemporary society? Breeze, Beth Gedeeltelijke weergave - 2017 |
The New Fundraisers: Who Organises Charitable Giving in Contemporary Society? Beth Breeze Gedeeltelijke weergave - 2017 |
The New Fundraisers: Who Organises Charitable Giving in Contemporary Society? Beth Breeze Gedeeltelijke weergave - 2017 |
Veelvoorkomende woorden en zinsdelen
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