The Google Way: How One Company is Revolutionizing Management as We Know it

Voorkant
No Starch Press, 2009 - 256 pagina's

Shortly after World War I, Ford and GM created the large modern corporation, with its financial and statistical controls, mass production, and assembly lines. In the 1980s, Toyota stood out for combining quality with continuous refinement. Today, Google is reinventing business yet again-the way we work, how organizations are controlled, and how employees are managed.

Management consultant Bernard Girard has been analyzing Google since its founding in 1998, and now in The Google Way, he explores Google's innovations in depth-many of which are far removed from the best practices taught at the top business schools.

As you read, you'll see how much of Google's success is due to its focus on users and automation. You'll also learn how eCommerce has profoundly changed the relationship between businesses and their customers, for the first time giving customers an important role to play in a major corporation's growth. Finally, Girard speculates about the limits of Google's business model and discusses the challenges it will face as it continues to grow.

Google's culture is one of innovation. Why not make that spirit of innovation your own?

 

Wat mensen zeggen - Een review schrijven

Gebruikersbeoordelingen

5 sterren
1
4 sterren
2
3 sterren
1
2 sterren
1
1 ster
0

LibraryThing Review

Gebruikersrecensie  - booksbooks11 - LibraryThing

Now I'm actually going to read the Google ads and see what they actually say about me, if anything. So many thought provoking management concepts, plus the story behind google, should be compulsory reading for technocrats. Volledige review lezen

Inhoudsopgave

A Management Breakthrough
1
Rebels with a Cause
9
The Google Economic Model
27
A Formula 1 Engine
43
Three Iconoclasts at the Top
47
Recruiting the Best
53
The 20 Percent Rule
63
Coworkers Are the Best Judges
69
Coordination Through Technology
111
The Secret Is in the Factory
123
Automating Sales and User Relationships
135
Putting Users in Charge
143
Is Googles Growth Sustainable?
165
Can Google Evade Conformity?
193
A Look Ahead
209
A Model for All Managers?
223

An Innovation Machine
75
Like a Swiss Army Knife
89
For the Love of Math and Measurement
97
Keep the Teams Small
105
Notes
229
Index
239
Copyright

Overige edities - Alles bekijken

Veelvoorkomende woorden en zinsdelen

Over de auteur (2009)

Bernard Girard is the author of several books on management and has consulted for some of the world's best-known firms. He lectures globally on Google's management strategies and ways they can be applied to businesses of all kinds.

Bibliografische gegevens