Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal IssuesAMACOM, American Management Association, 2006 - 240 pagina's From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs - or "blogs" - are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to: * Legally and ethically regulate employees' personal blogs that mention the company * Protect trade secrets and other proprietary information * Manage the legal and business exposure associated with corporate blogs * Respond swiftly and effectively to blog assaults against the company - and much more. The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool. |
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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal ... Nancy Flynn Geen voorbeeld beschikbaar - 2006 |
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AMACOM anonymous author Nancy Flynn's Barq's Blog Action Plan blog business records blog content blog policy blog posts blog program blog risks blog rules blog search engines blog-related bloggers blogosphere brand bloggers business blog Chapter comment spam Company's Blog Policy compliance confidential information corporate blog courts create customer evangelists Daniel Roth defamation defamatory dooced e-mail Edelman electronic business records employee-bloggers ePolicy Institute Escaping the Blog Excerpted from author executives external blogs guidelines Ibid IBM's IBMers influential bloggers Instant Messaging Internet iUpload Jonathan Schwartz Kryptonite litigation mainstream media ment monitor Nancy Flynn netiquette organiza organization permalink personal blog ployees podcasts posts and comments posts and readers potential professional public relations publish Recap and Blog regulations regulatory retention rules and policies sexual harassment splog Stonyfield Farm Survey Technorati There's No Escaping tion trade secrets violation workplace lawsuit writing www.edelman.com
Verwijzingen naar dit boek
Netiquette: Internet Etiquette in the Age of the Blog Matthew Strawbridge Gedeeltelijke weergave - 2006 |